Experiential. Creative. Account.
July 2017 - Present
Supervised the production of the first-ever augmented reality Super Bowl experience for the Ally Big Save campaign that resulted in 1.13MM+ microsite visits in 48 hours, 69k+ application downloads in four days, App ranked #2 in Google play store and #4 in Apple App store in 72 hours, 600K+ game rounds played, and an average engagement time of 54 mins during the game.
Managed Grey’s global partnership with UNICEF as the lesion between offices while leading the production of the inaugural World Children’s Day campaign that activated in six countries with regionally specific campaign creative and executions.
Ideated the winning creative concept for Ally’s Hardest Working Dollar campaign to the launch Ally’s new investing product; program has resulted in 895K+ microsite visits, 51K+ dollars “checked-in” on microsite, and 25k+ consumer leads.
SENIOR ACCOUNT EXECUTIVE
October 2015 - July 2017
Lead an integrated project team of 40+ to create the Ally Lucky Penny campaign that resulted in winning 7 industry awards, became the most successful enterprise campaign to date, increased Ally’s twitter social following by 132%, and lead to Ally trending on Facebook for the first time.
Activated Ally Financial’s 2017 Detroit auto show campaign that utilized a new consumer relationship management strategy that resulted in a 663% increase in consumer information collection over the 2016 campaign results.
Negotiated incremental projects and agency fee agreements leading to an additional 23% in account revenue.
Awards: 10 industry awards including Cannes Lion, Reggie Award, Shorty Award, Clio Award, and Digiday Award.
Clients: 3M, Ally Financial, GSK, UNICEF, Volvo North America.
September 2014 - June 2015
Produced 2015 Amex OPEN CES activation that resulted in a 125% increase in card application leads and a 130% increase in supplemental card applications over 2014 CES activation.
Implemented a new product feature for the Amex Open (onsite) iPad app that alerted sales staff about a potential customer’s business status via visual markers, which helped lead to an increase in Card sales conversation.
Awards: 5 industry awards including: Stevie award, Ex award, and Ace award
Clients: American Express OPEN (small business) and SERVE (prepaid), Bentley Motors Inc, and Facebook.
April 2014 - August 2015
Managed A&E Networks: FYI Born to Style PRIDE parade float in NYC and closed out the project 27% below budget.
Created new request for proposal response templates by working with senior leadership and sales teams to create “plug & play” activation offerings to reduce agency response time to client requests from three days to same-day turnaround.
EVENT & MARKETING MANAGER
November 2013 - April 2014
Streamlined new business pipeline by creating online ordering template and created consumer retention program that generated a 15% increase in revenue during the first month of implementation.
Increased event sales by 35% by creating multi-year partnership agreements with festival producers and agencies.
ENCOMPASS MEDIA GROUP
EVENT PROGRAM MANAGER
May 2012 - November 2013
Produced experiential marketing campaigns for 50+ clients and activated over 300+ brand teams nationwide.
Clients: Comedy Central, VH1, Oracle, Xcel Energy, New York Public Library, Blue Bunny, and PBS Kids.
DIGITAL MARKETING ASSOCIATE
Februray 2011 - May 2012
Created new company branding guidelines and templates with creative department for all digital advertisements.
Seven years of experience working as an Experiential Producer, Project Manager, and Account Guru.
As a experience designer, I lead integrated teams to bring clients’ visions to life with insightful strategy and unexpected use of media channels and emerging technologies. I'm a Swiss army knife that can step into a project at any point from creative ideation to final in in-market production.
ALLY | THE BIG SAVE
Ally helped consumers save for bigger with the first augmented reality Super Bowl activation.
Twitter Brand Bowl Winner
ALLY | LUCKY PENNY
On October 18th, 2016, Ally launched the Lucky Penny sweepstakes, a national promotion featuring 100 coins hidden across 10 major U.S. cities, each worth $1,000.
- Reggie Award: Best Consumer Campaign $3MM> || Gold
- Shorty Award || Gold & Silver
- Digiday Award || Gold
- FCS Award || Bronze
VOLVO | HIGHWAY ROBBERY
To promote the release of T8 S90, Volvo used the energy of the past to power the future.
- Cannes Lion: Activation & PR || Silver
- Cannes Lion: Design || Bronze
- Clio Award || Bronze
ALLY | NEW CAR SMELL
January 2016 & 2017
Auto shows are a seas of sameness and predictability. So Ally found a way to break through the noise and keep the brand top of mind and top of nose.
VOLVO | DRIVING DIRTY
To support it's goal of sustainability, Volvo promoted water conservation in an unexpectedly dirty and easily way.
BENTLEY | THE STUDIO
With over one billion different ways to build a Bentley, there is still only one way to build your perfect machine.