Account. Experiential. Creative.
COLUMBIA BUSINESS SCHOOL
Master of Business Administration (EMBA)
Anticipated Graduation | 2021
UNIVERSITY OF COLORADO AT BOULDER
Bachelor of Arts in Communication
Graduated | 2010
SAATCHI & SAATCHI WELLNESS
SOCIAL GROUP ACCOUNT SUPERVISOR
October 2018 - Present | New York, NY
Own senior client relationships with a focus on strategic planning, development of agency service plan, definition and alignment of project deliverables, and identification of business growth opportunities, including organic and cross-network solutions.
Drive content strategy and production for client brand portfolio focusing on data first thinking to provide consumers with a 1:1 personalized relationship with the right message, at the right time, in the right channel.
Manage strategy and creative production for the client's Social media channel that leverages short-form content to engage consumers and provides a 24/7/365 online customer service model leveraging Facebook Messenger.
Develop and implement channel Test & Learns and measurement plans to derive actionable insights to optimize creative and media spend.
Oversee the development of an analytics dashboard with a team of UX/UI Designers, Data Engineers/Scientists, and Developers to measure clients' omnichannel marketing campaigns.
Lead and mentor team of five reports within a matrixed cross-functional organization focusing on integrated project leadership.
July 2017 - October 2018 | New York, NY
Delivered 160% YoY agency retainer growth by developing trusted-advisor relationships with clients to uncover strategic business opportunities.
Lead strategy and activation for Ally Bank's 2018 Super Bowl campaign. The Big Save campaign that resulted in 1.13MM+ microsite visits in 48 hours, 69k+ application downloads in four days, drove the app to rank #2 in Google Play Store and #4 in Apple App Store and totaled 600K+ game rounds played with an average engagement time of 54 mins per game.
Managed Grey’s global partnership with UNICEF as the lesion between offices while leading the production of the inaugural World Children’s Day campaign that activated in six countries with regionally specific campaign creative and executions.
Ideated the winning creative concept for Ally’s Hardest Working Dollar campaign and managed partnership marketing communications; program resulted in 1.1MM+ microsite visits, 90K+ dollars “checked-in” on the microsite, and 39K+ consumer leads.
SENIOR ACCOUNT EXECUTIVE
October 2015 - July 2017 | New York, NY
Negotiated incremental projects and agency fee agreements with senior clients that led to an additional 23% in account revenue.
Led a cross-functional project team of 40+ including clients, vendors, and partners to create the Ally Lucky Penny campaign, a real-world scavenger hunt driven by digital media, that resulted in 43.6MM media impressions, increased Ally’s twitter social following by 132%, lead to Ally trending on Facebook for the first time, and earned Ally seven industry awards.
Awards: 10 industry awards including Cannes Lion, Reggie Award, Shorty Award, Clio award, and Digiday Award.
Clients: 3M, Ally Financial, GSK, UNICEF, Volvo North America.
September 2014 - June 2015 | New York, NY
Produced 2015 Amex OPEN CES activation that resulted in a 125% increase in card application leads and a 130% increase in supplemental card applications over 2014 CES activation.
Implemented a new product feature for the Amex Open (onsite) iPad app that alerted sales staff about a potential customer’s business status via visual markers, which helped lead to an increase in Card sales conversation.
Awards: 5 industry awards including Stevie award, Ex award, and Ace award
Clients: American Express OPEN (small business) and SERVE (prepaid), Bentley Motors Inc, and Facebook.
April 2014 - August 2015 | New York, NY
Managed A&E Networks: FYI Born to Style PRIDE parade float in NYC and closed out the project 27% below budget.
Created a new request for proposal response templates by working with senior leadership and sales teams to create “plug & play” activation offerings to reduce agency response time to client requests from three days to same-day turnaround.
EVENT & MARKETING MANAGER
November 2013 - April 2014 | Brooklyn, NY
Streamlined new business pipeline by creating an online ordering template and created a consumer retention program that generated a 15% increase in revenue during the first month of implementation.
Increased event sales by 35% by creating multi-year partnership agreements with festival producers and agencies.
ENCOMPASS MEDIA GROUP
EVENT PROGRAM MANAGER
May 2012 - November 2013 | New York, NY
Produced experiential marketing campaigns for 50+ clients and activated over 300+ brand teams nationwide.
Clients: Comedy Central, VH1, Oracle, Xcel Energy, New York Public Library, Blue Bunny, and PBS Kids.
DIGITAL MARKETING ASSOCIATE
February 2011 - May 2012 | New York, NY
Created new company branding guidelines and templates with creative department for all digital advertisements.
Nine years of experience working as an Account Guru, Client Wishper, Project Manager, and Experience Producer.
As an experience designer, I lead integrated teams to bring clients’ visions to life.
I use insightful strategies derived from data-first thinking to crate omnichannel personalized campaigns that deliver the right message, at the time, on the right channel. In terms of skillsets, I'm a Swiss army knife that can step into any project and lead from creative ideation to final in in-market production. I'm also a champion of creative production efficiency (ala let's think about all the channel versions - Social, Paid/Digital, CRM, & TVC - during the briefing) and a true lover of all things spicy and chili pepper related.
ALLY | THE BIG SAVE
Ally helped consumers save for bigger with the first augmented reality Super Bowl activation.
Twitter Brand Bowl Winner
ALLY | LUCKY PENNY
On October 18th, 2016, Ally launched the Lucky Penny sweepstakes, a national promotion featuring 100 coins hidden across 10 major U.S. cities, each worth $1,000.
- Reggie Award: Best Consumer Campaign $3MM> || Gold
- Shorty Award || Gold & Silver
- Digiday Award || Gold
- FCS Award || Bronze
BENTLEY | THE STUDIO
With over one billion different ways to build a Bentley, there is still only one way to build your perfect machine.
VOLVO | DRIVING DIRTY
To support it's goal of sustainability, Volvo promoted water conservation in an unexpectedly dirty and easily way.
ALLY | NEW CAR SMELL
January 2016 & 2017
Auto shows are a seas of sameness and predictability. So Ally found a way to break through the noise and keep the brand top of mind and top of nose.
VOLVO | HIGHWAY ROBBERY
To promote the release of T8 S90, Volvo used the energy of the past to power the future.
- Cannes Lion: Activation & PR || Silver
- Cannes Lion: Design || Bronze
- Clio Award || Bronze