HI,
I’M ISAAC.

Account. Experiential. Creative.

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THE EDUCATION

COLUMBIA BUSINESS SCHOOL

Master of Business Administration (EMBA)

Anticipated Graduation | 2021

UNIVERSITY OF COLORADO AT BOULDER

Bachelor of Arts in Communication

Graduated | 2010

THE EXPERIENCE

SAATCHI & SAATCHI WELLNESS

SOCIAL GROUP ACCOUNT SUPERVISOR

October 2018 - Present | New York, NY

Own senior client relationships with a focus on strategic planning, development of agency service plan, definition and alignment of project deliverables, and identification of business growth opportunities, including organic and cross-network solutions.
Drive content strategy and production for client brand portfolio focusing on data first thinking to provide consumers with a 1:1 personalized relationship with the right message, at the right time, in the right channel.
Manage strategy and creative production for the client's Social media channel that leverages short-form content to engage consumers and provides a 24/7/365 online customer service model leveraging Facebook Messenger.
Develop and implement channel Test & Learns and measurement plans to derive actionable insights to optimize creative and media spend.
Oversee the development of an analytics dashboard with a team of UX/UI Designers, Data Engineers/Scientists, and Developers to measure clients' omnichannel marketing campaigns.
Lead and mentor team of five reports within a matrixed cross-functional organization focusing on integrated project leadership.

GREY GROUP

ACCOUNT SUPERVISOR

July 2017 - October 2018 | New York, NY

Delivered 160% YoY agency retainer growth by developing trusted-advisor relationships with clients to uncover strategic business opportunities.
Lead strategy and activation for Ally Bank's 2018 Super Bowl campaign. The Big Save campaign that resulted in 1.13MM+ microsite visits in 48 hours, 69k+ application downloads in four days, drove the app to rank #2 in Google Play Store and #4 in Apple App Store and totaled 600K+ game rounds played with an average engagement time of 54 mins per game.
Managed Grey’s global partnership with UNICEF as the lesion between offices while leading the production of the inaugural World Children’s Day campaign that activated in six countries with regionally specific campaign creative and executions.
Ideated the winning creative concept for Ally’s Hardest Working Dollar campaign and managed partnership marketing communications; program resulted in 1.1MM+ microsite visits, 90K+ dollars “checked-in” on the microsite, and 39K+ consumer leads.

GREY GROUP

SENIOR ACCOUNT EXECUTIVE

October 2015 - July 2017 | New York, NY

Negotiated incremental projects and agency fee agreements with senior clients that led to an additional 23% in account revenue.
Led a cross-functional project team of 40+ including clients, vendors, and partners to create the Ally Lucky Penny campaign, a real-world scavenger hunt driven by digital media, that resulted in 43.6MM media impressions, increased Ally’s twitter social following by 132%, lead to Ally trending on Facebook for the first time, and earned Ally seven industry awards.
Awards: 10 industry awards including Cannes Lion, Reggie Award, Shorty Award, Clio award, and Digiday Award.
Clients: 3M, Ally Financial, GSK, UNICEF, Volvo North America.

MOMENTUM WORLDWIDE

ACCOUNT EXECUTIVE

September 2014 - June 2015 | New York, NY

Produced 2015 Amex OPEN CES activation that resulted in a 125% increase in card application leads and a 130% increase in supplemental card applications over 2014 CES activation.
Implemented a new product feature for the Amex Open (onsite) iPad app that alerted sales staff about a potential customer’s business status via visual markers, which helped lead to an increase in Card sales conversation.
Awards: 5 industry awards including Stevie award, Ex award, and Ace award
Clients: American Express OPEN (small business) and SERVE (prepaid), Bentley Motors Inc, and Facebook.

GLOSS MEDIA

ACCOUNT EXECUTIVE

April 2014 - August 2015 | New York, NY

Managed A&E Networks: FYI Born to Style PRIDE parade float in NYC and closed out the project 27% below budget.
Created a new request for proposal response templates by working with senior leadership and sales teams to create “plug & play” activation offerings to reduce agency response time to client requests from three days to same-day turnaround.

BK TEES

EVENT & MARKETING MANAGER

November 2013 - April 2014 | Brooklyn, NY

Streamlined new business pipeline by creating an online ordering template and created a consumer retention program that generated a 15% increase in revenue during the first month of implementation.
Increased event sales by 35% by creating multi-year partnership agreements with festival producers and agencies.

ENCOMPASS MEDIA GROUP

EVENT PROGRAM MANAGER

May 2012 - November 2013 | New York, NY

Produced experiential marketing campaigns for 50+ clients and activated over 300+ brand teams nationwide.
Clients: Comedy Central, VH1, Oracle, Xcel Energy, New York Public Library, Blue Bunny, and PBS Kids.

MANHATTAN APARTMENTS

DIGITAL MARKETING ASSOCIATE

February 2011 - May 2012 | New York, NY

Created new company branding guidelines and templates with creative department for all digital advertisements.

ABOUT ME

Nine years of experience working as an Account Guru, Client Wishper, Project Manager, and Experience Producer.

As an experience designer, I lead integrated teams to bring clients’ visions to life.

I use insightful strategies derived from data-first thinking to crate omnichannel personalized campaigns that deliver the right message, at the time, on the right channel. In terms of skillsets, I'm a Swiss army knife that can step into any project and lead from creative ideation to final in in-market production. I'm also a champion of creative production efficiency (ala let's think about all the channel versions - Social, Paid/Digital, CRM, & TVC - during the briefing) and a true lover of all things spicy and chili pepper related.

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THE WORK

ALLY | THE BIG SAVE

January 2018

Ally helped consumers save for bigger with the first augmented reality Super Bowl activation.

Awards:

Twitter Brand Bowl Winner

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ALLY | LUCKY PENNY

October 2016

On October 18th, 2016, Ally launched the Lucky Penny sweepstakes, a national promotion featuring 100 coins hidden across 10 major U.S. cities, each worth $1,000.

Awards:

- Reggie Award: Best Consumer Campaign $3MM> || Gold

- Shorty Award || Gold & Silver

- Digiday Award || Gold

- FCS Award || Bronze